In the latest version of the advert, the drones in the video are wearing white ear buds and round white spectacles.
#DOUBLETWIST PALM PRE FREE#
Back in June, they took out a massive billboard advert next to the Apple store in San Francisco offering "the cure for iPhone envy." It was of course a free doubleTwist download. The aim is to let users take their digital media like songs, movies and other files and transfer them easily between say cell phones, cameras, laptops and iPods.ĭoubleTwist might have a thing about Apple because this is its second go at the company. Let me give you a bit of background on doubleTwist.Īs you will see from stories here on the BBC, the company is big into reverse engineering which is something the likes of Apple are not terribly keen on. "I see Apple as the new Microsoft and so it felt natural to do this advert this way." Monique Farantzos, one of its co-founders and a former physicist told me why: "For many back then, Apple symbolised the rebel and that whole 'think different' attitude but honestly I don't think they can say that anymore."
And I think it is fairly safe to say that this follow-up does not have the approval of Apple co-founder and CEO Steve Jobs.įor 1984 take two, a Silicon Valley start-up called doubleTwist is sending Apple a very pointed message. Well now get set for the sequel on and you will see why 1984 is so not like 2009. And you'll see why 1984 won't be like '1984'." She hurls the hammer at the screen just as "Big Brother" is telling the faithful "we shall prevail." The screen is destroyed in a shock of bright light and the commercial ends with text which reads "On January 26th, Apple Computer will introduce Macintosh. Moments later a gorgeous nameless heroine in red shorts and a white tank top comes running down the aisle with a hammer in her hands while apparently being chased by the thought police. With more than a nod to George Orwell's novel 1984, the advert warned of a future where soulless drones unquestionably soak up the words of their dictator who speaks to them from a large screen. Its prime-time airing took place on 22 January 1984 in the middle of the Super Bowl. Apple's iconic "Big Brother" advert is one of the most famous commercials in the business.
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